Sagar World Multimedia’s Shiv Sagar Talks About Innovation, Technology, and the Future of Mythological Storytelling

Mythology has always been synonymous with the name Sagar. Carrying forward a legacy that began decades ago, Shiv Sagar is now helming shows like Kakbhushundi Ramayan and Kaamdhenu Gaumata under Sagar World Multimedia. In an age where short-form and OTT-driven content dominate audience consumption, Shiv is acutely aware of the challenge: holding viewers’ attention for an extended period while staying true to the essence of devotional storytelling.

“It has become very challenging to hold the attention of audiences in an age when even 10 seconds feels too long,” Shiv admitted. “But we do keep our audiences in mind. India is a large country, and rural audiences still want to be transported to another realm while watching devotional shows.” This thought is central to his creative process. For Shiv, mythology is not just storytelling—it is an experience, a journey into another world.

To achieve this, he ensures that the shows under his banner are fast-paced yet immersive. “We make sure our writing and screenplays remain unpredictable and pacy, with multiple tracks going on at the same time so that the audience’s attention stays focused,” he explained. “The ethereal feeling we try to create comes through strong characterization, meaningful dialogues, and situational dohas and chaupais (music), which transport the audience into another world.”

Technology is playing a huge role in bringing these stories to life in ways that were not possible earlier. Shiv pointed out that AI has made computer graphics work easier, faster, and more cost-effective, allowing them to create more visually captivating sequences for the audience. He believes that this genre will evolve further as formats change and new technology takes center stage. “I think vertical formats will grow. With virtual reality, the format will evolve dramatically. Technology is changing very fast,” he said.

Looking ahead, Shiv also sees potential in expanding mythology into interactive formats. “Games are also a promising segment to explore for devotional content, especially to appeal to younger audiences,” he said. This approach, according to him, can bring mythology closer to a generation that engages more with mobile entertainment and gaming.

Sagar World Multimedia is also working on new and ambitious projects that go beyond the usual mythological fare. One of the most exciting upcoming ventures is Naagvansham, a mega-saga exploring the genealogy of the Nagas from Hindu Itihas. “Nag Devta temples can be found in every village in India,” Shiv revealed. “In our culture, snakes are considered worthy of worship since we inherited this earth from these gigantic and majestic beings.” The project promises to be a visually grand and culturally rich exploration that could become the next big offering from the house of Sagar.