Iconic Entertainment Brings a Powerful Duo for Dr. Rashel’s Debut Skincare Campaign

Iconic Entertainment has taken a bold step in redefining brand collaborations with its latest move — bringing together the powerhouse producer Ekta Kapoor and talented actress Shiny Doshi for Dr. Rashel’s first-ever skincare advertisement in India. The campaign is not just a commercial launch but a significant moment for both the brand and the Indian beauty market, as it marries the credibility of a globally trusted skincare name with the influence of two celebrated industry names.

Mohammed Nagaman Lateef, the man behind Iconic Entertainment, shared a deeply personal insight into why this collaboration means so much to him. Speaking fondly of Shiny Doshi, Lateef described her as more than just an actress he collaborates with — he considers her family. “Shiny is the elder sister to me,” he said, recalling the years they’ve known each other and even attending her wedding. This bond, according to him, makes her a natural choice for any major project he takes up.

When it came to choosing Ekta Kapoor for the launch, Lateef’s decision was crystal clear. He praised Ekta’s unmatched ability to turn every project into a success story, calling her “the best choice of the world.” For him, there was never a question of considering anyone else. “No one is better than Ekta Kapoor for a perfect launch, either it’s a K-series drama or a K-launch with no drama skincare,” he added with a smile. Ekta’s reputation for excellence and her keen eye for detail make her an ideal fit for a debut campaign of this magnitude.

Dr. Rashel, a brand celebrated for its Korean skincare range, is taking a fresh approach with this India launch — one that is sophisticated, authentic, and drama-free, just as Lateef emphasized. By choosing Indian faces that resonate with both trust and glamour, the campaign promises to speak directly to its target audience while maintaining the global quality that the brand is known for.

For Shiny Doshi, this project is also a milestone as she becomes the first Indian television actress to shoot for Korean skincare by Dr. Rashel. Her involvement bridges the gap between the global skincare trend and the Indian audience, giving the campaign a relatable face while adding aspirational value. Lateef noted that this launch is as much about celebrating Shiny’s journey as it is about introducing a product line.

This collaboration also reflects a larger shift in the Indian beauty industry, where storytelling and emotional connection with the audience are becoming as crucial as the product itself. With Ekta Kapoor’s vision, Shiny Doshi’s charm, and Mohammed Nagaman Lateef’s conviction, Dr. Rashel’s debut is positioned to be more than just an ad — it’s a statement. It symbolizes a partnership of trust, creativity, and excellence, paving the way for future campaigns that carry the same energy and intention.