"The Fantastic Four: First Steps" Teaser Released, Poster Sparks AI Debate Amid Marvel’s Clarification

Marvel Studios has finally unveiled the first teaser for The Fantastic Four: First Steps , offering fans a nostalgic yet futuristic peek into the iconic superhero team's cinematic reboot. Directed by Matt Shakman (WandaVision ), the film promises to bring a fresh take on Marvel’s first family—Reed Richards (Mr. Fantastic), Sue Storm (Invisible Woman), Johnny Storm (Human Torch), and Ben Grimm (The Thing).

The teaser highlights key moments that tug at the heartstrings while teasing epic adventures ahead. In one poignant scene, Reed Richards reflects on their journey, saying, “Before we went up the first time, you couldn’t turn invisible, Ben wasn’t a rock, and Johnny never caught fire.” Sue Storm responds with unwavering resolve: “Ben has always been a rock. Johnny is… Johnny. And I am right here. Whatever life throws at us, we’ll face it together, as a family.”

Other glimpses include John Malkovich in a mysterious role, fiery clouds engulfing Manhattan, and Johnny Storm fearlessly venturing into space without a spacesuit. The retrofuturistic aesthetic blends mid-20th-century charm with cutting-edge visuals, setting the tone for what appears to be both an emotional and action-packed narrative.

Poster Release Sparks AI Controversy

Alongside the teaser, Marvel released a series of striking posters featuring the Fantastic Four surrounded by crowds of people waving them off as they embark on their mission. While visually captivating, these posters quickly became the center of controversy when social media users speculated that artificial intelligence (AI) might have been used in their creation.

Some fans pointed out inconsistencies in facial details and unusual artistic elements, fueling rumors about AI involvement. One user, Stephen Pellnat, criticized Marvel, stating, “Using AI with a perfectly ready stable of actual artists ready and raring for a paycheck is about the most 2025 Marvel thing I’ve heard this year.” Another chimed in, saying, “These look like AI photos in a bad way.”

Comments ranged from skepticism (“This has to be AI, right?”) to outright accusations (“Looks like AI made it”). With growing concerns over the use of AI in creative industries, many questioned whether Marvel had crossed a line by relying on technology instead of human artistry.

Marvel’s Response: No AI Involved

Addressing the backlash, a Marvel spokesperson categorically denied the claims, telling The Hollywood Reporter that the posters were crafted using traditional methods. “The image was created through conventional artistic techniques,” the spokesperson clarified, emphasizing the studio’s commitment to preserving authenticity in its creative process.

This isn’t the first time such allegations have surfaced in Hollywood. Earlier this year, similar debates arose around The Brutalist , with rumors suggesting AI had enhanced dialogue delivery. As AI continues to permeate various aspects of filmmaking, distinguishing between human creativity and machine assistance has become increasingly challenging for audiences.

Netizen Reactions: Mixed Reviews and Skepticism

Fan reactions to the teaser and posters remain polarized. While some praised the visual storytelling and emotional depth showcased in the teaser, others remained fixated on the poster controversy.

One fan expressed admiration for the teaser, writing, “Finally, a Fantastic Four movie that feels true to the comics!” Others, however, couldn’t overlook the perceived flaws in the posters. “Every poster now seems to scream ‘AI,’” remarked one critic. Another added, “It’s not just Marvel; every studio needs to stop relying on shortcuts if they want to keep our trust.”

Despite the mixed feedback, anticipation for The Fantastic Four: First Steps remains high. Fans are eager to see how Marvel will balance nostalgia with innovation in this long-awaited adaptation.

What Lies Ahead for Marvel’s First Family?

With a stellar cast including Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach, The Fantastic Four: First Steps aims to redefine the superhero genre. Scheduled for release on July 25, the film marks a significant milestone in Phase 6 of the Marvel Cinematic Universe (MCU).

As debates over AI in entertainment continue to rage, Marvel’s clarification serves as a reminder of the importance of transparency in creative processes. Whether the posters were truly crafted traditionally or not, the conversation underscores the evolving relationship between technology and artistry in modern filmmaking.

For now, all eyes are on Marvel as they prepare to introduce the Fantastic Four to a new generation of fans. Will the film live up to expectations? Or will lingering controversies overshadow its impact? Only time—and box office numbers—will tell.