Yash Patnaik’s Pyar Paisa Profit Clocks 4.53 Million Unique Viewers, Tops Latest COTT Ratings
Yash Patnaik’s Pyar Paisa Profit becomes the most-watched show of the week, with 4.53 million unique viewers tuning in across mobile and CTV platforms.
In an age where attention is fleeting and competition is cutthroat, Yash Patnaik’s Pyar Paisa Profit is standing tall—and how. The show, which is a screen adaptation of Durjoy Datta’s bestselling novel Now That You’re Rich, Let’s Fall In Love, has officially claimed the number one spot on the COTT ratings for the week of June 21 to 27, pulling in a staggering 4.53 million unique viewers across connected TV and mobile platforms.
That’s not just a number—it’s a statement. One that says this blend of love, ambition, and moral conflict is hitting all the right chords with modern audiences.
At the heart of Pyar Paisa Profit lies a story that feels incredibly real and deeply current. Set against the backdrop of India’s fast-paced professional world, the show follows the lives of driven young individuals trying to juggle career ambition with the messiness of love, friendship, and personal values. It’s raw, relatable, and refreshingly bold.
Backed by powerful performances from Mihir Ahuja, RJ Mahvash, and Neil Bhoopalam, the show doesn’t just entertain—it engages. The chemistry between characters, the constant ethical grey zones, and the subtle emotional build-ups are all adding to the show’s weekly climb in popularity. And with big twists being teased in upcoming episodes, the buzz is only intensifying.
What makes Pyar Paisa Profit click is that it taps into a very real emotion of today’s youth—the balancing act between chasing money and finding meaningful connection. It's ambitious in theme, grounded in execution, and clearly, the audience is eating it up.
This rise in numbers is proof that meaningful drama with mass appeal still works. With more viewers discovering the show every day, Pyar Paisa Profit isn’t just trending—it’s becoming a cultural pulse point.
